The modular wardrobe concept has been around for a while in fashion theory—the idea that you buy pieces designed to work together, that combine flexibly, that reduce the need for a large closet full of single-purpose items. Most brands that talk about modular wardrobes are selling the idea more than the practice. IN GOOD COMPANY is a Singapore brand that actually builds modularity into how the pieces are designed. Whether that modularity is real enough to justify the price is what this article is about.
The Brand’s Actual Proposition
IN GOOD COMPANY was founded in 2012 under creative director Sven Tan. The brand’s approach is contemporary fashion with a specific point of view: the clothes are designed as wardrobe components rather than as individual statement pieces. This sounds simple, but it changes how you should approach buying from the brand.
Most fashion brands create pieces that work as individual items. You buy a dress because it looks good on its own. IN GOOD COMPANY creates pieces that are designed to work with each other—to be combined in different configurations, layered, and rotated. The design language is coherent across pieces so that mixing and matching produces outfits rather than random combinations.
The “quietly confident” positioning is worth taking literally. The brand doesn’t make loud fashion statements. The pieces are designed to recede into outfits that work rather than to announce themselves as the focal point. This is a specific aesthetic choice, and it’s not for everyone.
The Menswear Expansion
IN GOOD COMPANY launched menswear, which is notable for a brand that started with women’s wear. The expansion makes sense given the modular wardrobe concept—if pieces are designed to work together across the wardrobe, gender-neutral or gender-flexible modularity is a logical extension.
The menswear pricing is accessible within the brand’s range: T-shirts around S$109, tailored shorts around S$119, jersey tops around S$139. These prices are mid-range within the Singapore market—above fast fashion but below premium contemporary brands.
The pieces follow the same design philosophy as the women’s range: clean lines, considered cuts, materials chosen for how they age rather than how they look new. The modularity applies across the men’s and women’s ranges, which means a customer buying from both can build a genuinely shared wardrobe.
What IN GOOD COMPANY Is Actually Making
The collection focuses on wardrobe essentials—pieces that form the foundation of a wardrobe rather than its highlights. This is a different approach than brands that lead with statement pieces and fill in around them.
T-shirts and tops at S$109-139: The jersey tops and T-shirts are the entry-level pieces. The price reflects the material quality and construction—these are not fast fashion T-shirts that will degrade after a season. The cuts are designed to work across body types, which is part of the modularity proposition.
Tailored shorts at S$119: The tailored shorts represent the brand’s approach to combining formal and casual—shorts with the construction details of tailored trousers. This is a practical piece for Singapore’s climate, where traditional formal trousers can be uncomfortable but the occasion might still call for something more considered than casual shorts.
Jackets and outerwear: The pricing varies, but jackets and outerwear pieces represent the higher end of the range. These are where the brand’s construction quality is most visible—jackets require more complex construction than tops, and the difference between a well-made jacket and a mediocre one is significant.
The Price-to-Value Analysis
IN GOOD COMPANY’s pricing at S$109-139 for tops and S$119+ for tailored pieces places it in the mid-to-premium tier of Singapore fashion. Here’s the honest assessment:
Versus fast fashion: The S$20-50 premium over fast fashion equivalent pieces is real. What you’re paying for is better materials (the brand uses fabrics that age well rather than looking tired after a season), better construction (seams, finishing, and details that hold up through regular washing and wear), and design coherence (pieces designed to work together rather than to look good individually).
Versus other Singapore contemporary brands: IN GOOD COMPANY’s pricing is competitive with other Singapore contemporary brands at similar levels. The differentiation is in the modularity concept and the design coherence that supports it.
Versus global contemporary brands: The price gap versus global contemporary brands like COS, Arket, orCos is modest. IN GOOD COMPANY competes at a similar quality level at comparable or slightly lower prices.
The Modular Wardrobe Concept in Practice
The modular wardrobe idea sounds appealing in theory. In practice, it requires more intentional purchasing than most people exercise. You need to think about how pieces combine rather than just buying what looks good individually.
The benefit is a wardrobe that generates more outfit options from fewer pieces. If you buy six IN GOOD COMPANY pieces that are designed to work together, you get more outfit combinations than if you buy six pieces from different brands that each look good individually.
The risk is that the modularity proposition can feel constraining if you prefer more variety in your wardrobe. The design coherence that makes modularity work can feel like lack of diversity if you’re expecting a broad range of aesthetic directions.
What to Actually Buy from IN GOOD COMPANY
A foundational piece if you’re starting: A T-shirt or jersey top at S$109 is where to start if you want to understand the brand without significant investment. The quality difference from fast fashion is most visible in how the piece ages.
Tailored shorts for Singapore climate: At S$119, the tailored shorts are genuinely practical for the climate and the occasions where smart casual is appropriate. This is one of the more versatile pieces in the range.
A jacket if you’re investing in the brand: The higher-priced jackets and outerwear pieces represent the brand’s construction quality most clearly. If you’re building a wardrobe with IN GOOD COMPANY as a foundation, a jacket is a logical investment piece.
What to skip if you want statement pieces: IN GOOD COMPANY is not the right choice if you want fashion that makes statements, that announces itself, or that changes dramatically season to season. The brand’s quiet confidence is a feature, not a bug, but it’s not for everyone.
The Singapore Context
IN GOOD COMPANY’s focus on essentials and modularity is particularly well-suited to the Singapore wardrobe challenge. The climate limits outerwear options, which makes the wardrobe essentially year-round focused on tops, bottoms, and the occasional layer. A brand that takes this limitation seriously and designs within it produces more useful pieces than a brand that ignores climate context.
The brand’s longevity since 2012 is also notable. The Singapore contemporary fashion market has seen many brands come and go. IN GOOD COMPANY’s survival suggests the brand found a genuine market position rather than riding a trend.
The Honest Summary
IN GOOD COMPANY is a legitimate option for the Singapore customer who wants contemporary fashion quality without the fashion statement aspect. The modular wardrobe concept is real, not just marketing—the pieces are designed to work together, and the design coherence supports that.
The pricing is appropriate for what you’re getting. Better materials and construction than fast fashion, at prices competitive with other contemporary brands.
The sweet spot: the customer who is building a considered wardrobe with fewer, better pieces rather than accumulating a large closet. The customer who values versatility over variety, who wants clothes that work together rather than clothes that announce themselves individually.
The recommendation: start with a single foundational piece, see how it wears, and decide from there whether the brand’s approach works for your wardrobe needs.
This article is based on publicly available information from IN GOOD COMPANY’s Singapore operations. Pricing and product availability should be verified directly at ingoodcompany.asia before purchasing.